Target Expects Busy Holiday Season With Early Promotions and Hiring Boost

With the back-to-school season now past us, retailers are turning their attention to the rest of the busiest part of the year, a season that starts with Halloween and carries on through the New Year.  Accordingly, retailers across the United States have already taken to announcing their holiday plans including big sales and their new hiring schedule. 

Yes, this move feels a bit earlier than usual but it is a crucial time for the industry as many are struggling to stay afloat these days.  Among the big-box stores to make big announcements this year, Target has already announced plans leading up to Black Friday, the biggest shopping day of the year. Bullseye will have early holiday deals, with rotating daily case price drops, starting as early as November 1st.  

It appears that Target wants to be the main focus of everyone’s holiday shopping this year, particularly when it comes to toy shopping.  With the timely closing of Toys R Us, Target has partnered with the company to become the holiday toy destination, this year.  This year, then, Target promises a “curated assortment of only at-Target brands” as well as a new collaboration with Disney for a total of more than 10,000 new toys and gifts.  

And the best news is that most of these gifts are under $15.  

On top of this, though, Target has also revealed they expect to spend an additional $50 million more on payroll for fiscal fourth quarter 2019 than it did just one year ago.  That is an important move to make at a time when consumer confidence seems to be high, going into the heaviest shopping season.  Target has also said these funds will help to cover not only new hires but also options for overtime to help cover unexpected shifts and all operational coverage they will need to address.

This is particularly important because, as CEO Brian Cornell said during a recent media event, “We have one less weekend during this holiday season.”  There are six fewer shopping days between Thanksgiving and Christmas, this year, so Target predicts shoppers will not take some time to relax during the season, as many often do after Cyber Monday.